Packaging for cosmetics?
One of the keys to opening the door to success in a fast-growing but very competitive industry!
So, what are the most important features of packaging in cosmetics?
Let's look at the most current ones:
📣 COMMUNICATING VALUES
Conveying trust, quality, and brand values by purposefully using colours, text, and materials is critical to creating a connection with those who will buy our product.
💖 MULTI-SENSORY
With the exponential increase in online purchases, the "Unboxing" phase is among the experiences to be carefully considered: going to stimulate touch (through the use of special finishes), sight (with effective graphic solutions), smell (by scenting the cases) and why not, even taste (by adding confectionery products to the package), can make even the first contact with the product MEMORABLE.
🌳 ECO-SUSTAINABILITY
The ecological theme is central to the development of products and their entire life cycle.
Packaging in particular plays a very important role in trying to reduce environmental impact.
How?
- By using recyclable materials (above all, cardboard, which in addition to being sustainable, is durable yet lightweight, inexpensive, versatile and customizable; a material that can protect products in a simple but effective way)
- at the design stage, thinking about packaging rationalization and perhaps reuse.
PRACTICALITY
One of the most successful features is the small format: compact packs that can fit in your pocket or purse, designed so that the product is convenient and quick to use.
So green light to small sizes of creams, makeup or gels that are commonly used for travel, but also in everyday use.
PRO MILLENNIALS
The Millennials market accounts for 50 percent of the world's market, which is why they are the most coveted target audience for companies.
How to attract their attention?
By conceiving packaging with bold and eye-catching designs but always accompanied by an underlying ethic, a cause to espouse, a good reason why that product is worth buying.
At Grafica Atestina we are always attentive to the evolving trends in packaging, to offer our customers, quality, contemporary and innovative products.
